For the first time, Android tops out iOS for mobile ad revenue share
Within media categories, Social Networking takes the No. 1 spot from Music, Video and Media — also for the first timeSan Mateo, Calif. — May 5, 2015
Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report. In terms of monetization potential, or the ratio of revenue to impressions, iOS is still the leader, with the iPad generating more than 4X its traffic volume in Q1. For mobile video ads only, iOS outperforms Android for both traffic and revenue, and video completion rates for Apple users are higher (87.1% vs. 76.7%). More highlights from the report:
View all the quarterly insights here: ![]() Special focus: Intelligent Audience CreationAs part of its examination of mobile advertising data from Q1, Opera Mediaworks found that, in some regions, over 85% of mobile ad campaigns are being targeted to an audience that was created specifically for that one campaign. To find out how these audiences are formed, the company took a closer look at audience creation methodology, or how advertisers are using contextual, behavioral and demographic data to home in on very specific subsets of consumers that will be the most receptive to the ad messaging of their campaigns. The concept, while lightly introduced in the quarterly report, is the subject of an in-depth study that Opera Mediaworks is releasing in conjunction with its SMA report. Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the White Label Press Release Distribution Solution (unbranded or private label press release service). Visit www.linkingnews.com. Best Press Release Distribution ServiceThe post Press Release, May 5 2015 appeared first on Linking News. from https://www.linkingnews.com/press-release-sma-2015-q1/ from https://pressreleasedistn.tumblr.com/post/184597217102
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