Opera Completes Acquisition of AdColonyLeading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera MediaworksSan Mateo, Calif. Jul 24, 2014Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal’s CMO Today. The acquisition of AdColony, which specializes in delivering TV-like HD mobile video uninhibited by latency and slow load times, will increase the reach of Opera’s mobile ad subsidiary, Opera Mediaworks, to more than 700 million global consumers. Will Kassoy, CEO of AdColony, will continue to run day-to-day operations at AdColony in addition to taking on a new role as CMO of Opera Mediaworks. This acquisition under the Opera Mediaworks umbrella is aimed at strengthening Opera’s mobile advertising offerings to publishers and advertisers around the world. The addition of AdColony will enable Opera to deliver the highest-quality mobile video advertising experience on smartphones and tablets. “Opera is a natural fit for us and helps us accelerate our vision to extend the reach of our TV-like experience to a global stage,” says Kassoy. “Its commitment to quality, innovation and the consumer experience is very synchronous with our company vision and culture. Together, we will be able to deliver great innovation and market growth for our customers worldwide.” “Video has historically been one of the more challenging aspects of mobile advertising, yet it’s also the most engaging ad format we can provide,” added Mahi de Silva, CEO, Opera Mediaworks. “Having AdColony as part of our service portfolio gives us an enormous advantage over other networks and platforms — without the compromised quality and speed that so often accompany mobile video ads.” Not only will AdColony’s technology and expertise in the mobile video business be integrated into Opera’s mobile ad business, including its programmatic offerings, but the team will also work to consolidate its mobile video technology across Opera’s consumer and operator products. Full details of the transaction can be found in the Oslo Stock Exchange press release distributed with the June acquisition announcement here. About Opera Software ASA About AdColony Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the White Label Press Release Distribution Solution (unbranded or private label press release service). Visit www.linkingnews.com. Best Press Release Distribution ServiceThe post Press release, July 24, 2014 appeared first on Linking News. from https://www.linkingnews.com/opera-completes-acquisition-of-adcolony/ from https://pressreleasedistn.tumblr.com/post/184597216942
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